The Republic of San Marino at WTM 2025
San Marino continues to promote itself on the British market at the World Travel Market in London
Today marks the start of the 45th edition of the World Travel Market, scheduled to take place at ExCeL London from 4 to 6 November 2025. One of the most important events worldwide for the travel and tourism sector, this year's edition will once again bring together over 45,000 industry professionals from around the world.
The 2025 edition of WTM promises to be one of the most popular ever, with steady growth in terms of both exhibitors and international visitors. More than 4,000 exhibitors are expected, including destinations, hoteliers, transport companies, technology brands, trade associations and tour operators.
The Republic of San Marino will be present with its own 40 m² customised exhibition space within the ENIT area, confirming its collaboration with the Italian system and its desire to strengthen its presence on the British market. The San Marino stand will host six tourism operators: Ace Tour Operator, Azimut Tour Operator, Prima Tour, San Marino Events, San Marino Welcome and Titan Travel.
Until Thursday 6 November, the Tourism Board will present the destination to the main national media through a series of dedicated meetings to increase public interest and attract visitors to San Marino, illustrating all its unique features and proposing new tourism products.
Annachiara Sica, Director of the Tourism Board: ‘Confirming the Republic of San Marino's participation in WTM is a strategic choice and a valuable opportunity to strengthen relations with the English-speaking and international market, presenting the uniqueness of our historical, cultural and natural heritage to the media and operators.’