The Christmas of Wonders returns to the Republic of San Marino

Starting 29 November, San Marino's Old Town lights up with magic for the new edition of The Christmas of Wonders.

The theme chosen for this edition, A Timeless Story, celebrates the true spirit of Christmas through a rich program of entertainment: light shows, traditional markets, family-oriented activities and attractions. The event is tied together by a magical and captivating atmosphere capable of connecting past and present in a dimension filled with emotion and wonder.

The event begins on the weekend of 29–30 November and continues on the first and second weekends of December (6–8 December and 13–14 December). It will then run daily from 20 December to 6 January.

Sparkling lights, festive musical settings, and surprising light displays will transform the most iconic places of the Republic of San Marino's Old Town, UNESCO World Heritage —including Piazza della Libertà and the Basilica del Santo—into true stages of emotions and wonder, a widespread venue featuring a wide range of live performances and entertainment.

Among the main attractions scheduled:
The Timeless Village at Campo Bruno Reffi, with creative workshops for children, Christmas decorations, storytelling sessions, and a mini wooden horse carousel. The enchantment continues with the 12-meter-tall luminous Great Star in Piazza della Libertà, a sparkling installation in Piazzale Domus Plebis, and evocative architectural projections on the Basilica del Santo.
Also confirmed are the traditional Christmas markets along Via Eugippo and Via Donna Felicissima, offering gifts, crafts, local products, and traditional sweets, as well as the Ice Park at Cava dei Balestrieri, featuring a large skating rink surrounded by wonderful lights.
The traditional New Year’s Eve celebration will take place in Piazza Sant’Agata on 31 December starting at 22:00, to welcome the new year with joy and festive spirit.
Additionally, to make the event even more accessible to all, two information points will be available at Porta San Francesco and Porta della Fratta, where visitors can pick up the Christmas postcard. By collecting stamps at the Ice Park, the Timeless Village, and the info points, visitors can receive a special gift from Brand Gioielli in participating shops. By presenting the postcard at the Philatelic and Numismatic Division of Poste San Marino, they can also receive an exclusive collectible postmark dedicated to The Christmas of Wonders.

Statements:
Federico Pedini Amati – Minister of Tourism:
“It is a pleasure to present once again the main event of our winter calendar. Christmas evokes family, joy, and affection, and every year we strive to offer an event that is increasingly refined and improved. This year’s theme, A Timeless Story, brings us back to the warmth of tradition. There are many events scheduled, beginning with the ribbon-cutting ceremony on 29 November. Our wonderful Historic Center becomes a widespread stage offering an interactive, accessible experience infused with the magical atmosphere that has always characterized this time of year.”

Annachiara Sica – Tourism Board Director:
“The Christmas of Wonders strengthens San Marino’s position as a distinctive Christmas-season destination within the Italian tourism market. The promotional campaign aims to enhance the communicative impact of a well-established event format that already enjoys strong appeal in neighboring markets and major Italian metropolitan areas. The strategy includes an increasingly structured use of influencers, selected based on proximity, audience, and their ability to generate high-quality engagement. Their contribution will be integrated into an editorial plan featuring content distributed across multiple digital touchpoints to optimize conversion toward actual visits.
Radio San Marino and San Marino RTV will play a key role in territorial coverage as media partners of the event. The initiative will be supported by OOH campaigns in priority areas to ensure multi-channel visibility and maximize exposure, increasing tourist traffic during the 25 days of the event.”

Alberto Di Rosa – NexTime Eventi:
“This is the seventh year that NexTime Eventi has overseen the organization of the Christmas of Wonders. It is an honor to curate such a complex and articulated event, working for the Republic of San Marino with the trust of its institutions. We are certain we can offer the public and visitors a top-level project. A Christmas that evokes ancient traditions, transforming the Historic Center into a Timeless place thanks to a dense network of shows and immersive settings, evocative lights, and vintage attractions. Throughout all 25 days of activities, there will be widespread performances. On December 20 and 21, special attention will be given to local traditions, with the Montegiardino Nativity Scene featured at the Christmas of Wonders.”