The VOUCHER VACANZA SAN MARINO on sale now
It is holiday time
San Marino, 14 May 2021 - On the visitsanmarino.com website, on a dedicated page, it is now possible to purchase the VOUCHER VACANZA SAN MARINO (Holiday Voucher San Marino), a long-awaited promotional and incoming incentive initiative. All visitors who decide to spend three nights in San Marino by purchasing the Holiday Voucher will be guests of the Republic for 2 of the 3 nights. The vouchers can be purchased, not only on the website www.visitsanmarino.com, but also on some of the participating accommodation facilities’ sites until 31 July 2021 and can be used until 31 March 2022.
In addition to the stays, on visitsanmarino.com, it is possible to buy also some experiences and activities that put together the San Marino Outdoor Tourism’s offer: climbing, ebike tours, archery, guided trekking, motorcycle tours and guided tours of the historical center, to discover lesser known but fascinating places, surrounded by nature. These activities will be offered at discounted prices and with a regular repetitiveness, especially during the weekends of the summer tourist season: visitors who want to book their excursions on different dates and times can contact directly the organizers providing the services.
The initiative will be supported by an important digital campaign that will cover the Italian peninsula as a target geographic area. To choose the channels and planning formats, we were guided by the campaign's objective: to promote and stimulate the purchase of the San Marino Holiday Vouchers and thus maximize the clicks on visitsanmarino.com on which the purchase will take place. We have planned a pay per click schedule on Google display networks and on social networks to ensure greater conversion. A portion of the investment will be dedicated to the search in order to find similar keywords on Google. The important Italian newspaper Corriere della Sera and Dove Viaggi Magazine have been selected to create a story about the destination.
Marekting & Communication Dept.
Tel. 0549 88 5431-32-2405 – marketing.turismo@pa.sm