The Republic of San Marino at FITUR 2025
San Marino promotes itself as a tourist destination on the Hispanic market
Also this year, the Republic of San Marino is taking part in FITUR - International Tourism Fair, one of the most prestigious events in the world tourism sector, which opened yesterday in Madrid and will continue until Sunday 26 January.
The event brings together tourism sector professionals and those interested in the latest trends in this field. Over the weekend, the fair will be open to the public, who will be able to visit the numerous stands and discover the latest innovations in a sector that is constantly evolving.
As many as 156 countries, more than 9,500 companies and 153,000 professionals will participate in Fitur 2025. The organisers are aiming to exceed 150,000 trade visitors between Wednesday and Friday, and to reach around 100,000 visitors on Saturday and Sunday. 250,000 is the total number of visitors expected, in line with the 2024 edition.
The Republic of San Marino is present with a customised area of 30 square metres (Hall 4 stand C16) at the Enit stand.
Together with the Tourism Board, 5 operators in the sector are present: Ace Tour, Itinerari Viaggi, San Marino Events, San Marino Welcome and TheOne Viaggi. Podium, San Marino International and Titan Travel are also present with their own stands.
San Marino's participation in FITUR is an important opportunity to promote its cultural, historical and natural heritage, strengthening the country's international visibility and its tourist appeal.
Spain is confirmed as one of the growing European markets for our country; during this event, the Tourist Board is presenting the destination to the main national media through a series of dedicated meetings in order to increase public interest and attract them to San Marino by illustrating all its peculiarities and proposing new tourist products.