Registration is open until 6.00 pm on Wednesday 18/3 for training courses leading to a licence to operate an accommodation business

The San Marino Tourism Board, in collaboration with USOT – the San Marino Association of Tourism Operators – would like to remind you that the deadline for submitting applications to enrol on the training course leading to a licence to operate an accommodation business is at 18.00 on Wednesday 18 March 2026.

Please also note that the training will be completely free of charge for all accommodation businesses based in the Republic or for those wishing to set up a future accommodation business, and is compulsory for those who do not meet the requirements set out in Article 4 of Regulation No. 3 of 8 June 2010.

This 16-hour course is designed to equip participants with the necessary skills and expertise to ensure they comply with regulatory requirements and, in particular, to enable them to manage the various processes and stages involved in running an accommodation business, whilst responding effectively to changes driven by market developments, technological innovation and the need to offer increasingly effective services to guests.

To register, please send an email to: info@usot.sm. The courses will take place on 23, 26 and 30 March and 2 April at the USOT headquarters at Via Napoleone Bonaparte 75 in San Marino. A certificate will be issued upon achieving at least 80% attendance. For those unable to attend one or more modules, it will be possible to join remotely via the Zoom platform by requesting access in advance at the email address info@usot.sm.

Schedule

23 March 2026 - from 14:30 to 18:30 

Module 1 - Laws and Regulations (4 hours)
Objectives: Understand the relevant regulatory framework and the basics of daily management.
Contents:
- Tourism and Hospitality Legislation
- Safety and Hygiene Regulations: Protocols and Manager Responsibilities
- Privacy and Data Protection (GDPR): Processing of Guest Data

26 March 2026 - from 14:30 to 18:30
30 March 2026 - from 14:30 to 18:30 

Module 2 and 3: Management of Hospitality Facilities and Customer Services (8 hours)

Objectives: Develop interpersonal and promotional skills to increase customer satisfaction and loyalty. Acquire basic tools for managing the business's financial situation.
Contents:
- Organization and Administration
- Human Resources Management
- Reception and Guest Relations
- Reservation and Rate Management
- Customer Service and Loyalty
- Use of Online Booking Platforms
- Web Hosting
- Revenue Management Principles

2 April 2026 - from 14:30 to 18:30 

Module 4 - Marketing and Promotion (4 hours)

Objectives: Provide the tools needed to make the property more visible, more competitive, and more capable of attracting quality guests. Develop a comprehensive vision of hospitality management and how to communicate it effectively.
Contents:
- Digital marketing strategies
- Social media promotion
- Branding and online reputation
- How to choose channels: Facebook, Instagram, TikTok, Pinterest, LinkedIn
- Content strategies: storytelling, videos, reels, UGC
- Artificial Intelligence and Hospitality Properties.