08 Oct 2025

The Republic of San Marino at TTG TRAVEL EXPERIENCE 2025.

Tourism professionals meet in Rimini from 8 to 10 October

The Republic of San Marino is once again the protagonist at the 62nd edition of the TTG Travel Experience in Rimini, the main Italian event dedicated to tourism professionals, which will take place from 8 to 10 October 2025 at the Rimini Exhibition Centre.

With over 2,800 exhibitors and more than 1,000 buyers from over 80 countries, TTG Travel Experience confirms its position as the leading event for the promotion of global tourism, a privileged meeting place for international operators, destinations and companies in the travel sector.

The 2025 edition is guided by the official theme "AWAKE – to a new era," which evokes a moment of collective awakening: the invitation is to consciously interpret this time of transformation and to interpret the present with new maps and methods.

The San Marino Tourism Board will be present with a 112 m2 exhibition space in Pavilion C5 – Stand 240-303, to promote the uniqueness of the San Marino destination and its authentic travel experiences.

Over the three days, San Marino will present its new tourism offerings for 2026, focusing on cultural tourism, with itineraries including the iconic Three Towers and the ancient medieval districts, and outdoor tourism, with the religious itinerary exploring the Way of Saint Marino. There will also be a focus on the Republic's flagship events, such as the Medieval Days and the Christmas of Wonders.

The stand features 11 San Marino operators engaged in promoting and marketing the destination's tourism offerings through B2B meetings with international buyers: Ace Tour SM, Azimut Tour Operator & DMC, Grand Hotel San Marino, Itinerari Tour Operator & DMC, Mayflower Tour Operator, Numerouno Tour Operator, Prima Tour, San Marino Destination, San Marino Welcome, San Marino Viaggi e Vacanze, and The One Viaggi.

The event officially started this morning at the presence of the Director of the Tourism Office, Annachiara Sica.