The Ministry for Tourism launches "San Marino Wedding Organization"

San Marino, 29 March 2021 - The development of wedding tourism in the Republic of San Marino is proceeding quickly and today, in a video conference, the Minister Federico Pedini Amati and the Director of the Tourism Board Nicoletta Corbelli introduced to the press, to the professionals interested in the project and to the stakeholders the ideas behind the initiative and the next steps of the project.

The selection of professionals and their training has been conceived as the first phase of the project. With the collaboration of Regency srl, the professionals have been identified in order to promote the building and implementation of a real supply chain of San Marino economic operators; these professionals are already been guaranteed a first series of lessons which actually created the first community of subjects interested in the development of the wedding sector in San Marino

Now, further more specific training modules will be implemented. The target is to reach a medium / high market segment. The time schedule will continue building a path that will lead to the establishment of the San Marino Wedding Organization (SMWO). SMWO will represent the "competence centre" planned in the Strategic Plan for Tourism and which, once activated, will have to play the role of coordinator of the San Marino “wedding” offer, becoming a point of connection between the territory and the market.

San Marino Wedding Organization, always supported by Regency srl, will arise from a round-table discussion with both public and private subjects. It will have to support brides and grooms who will choose San Marino as their wedding venue and, at the same time the wedding planners including international ones, in the bureucracy and in contacting the network of professionals. Characteristics, functioning, tasks and management methods of the future SMWO will be the subject of a legislative procedure that will be launched shortly as required by art 36 “Wedding tourism product development” of Law no. 223

The review on legislation will offer an opportunity to analyze the critical issues that have emerged to date in the organization of weddings, especially for foreigners, and the current procedures in order to identify and overcome any obstacle. From this point of view we also work on marriages of faiths and cultures other than the Catholic one. The goal is to make San Marino attractive as a "Wedding" destination also for foreigners in order to generate more revenue for the State and new positive economic effects on San Marino professionals.

At the end of the training and of the legislative phase, in May 2021 the marketing actions will be planned to promote the San Marino Wedding Organization through the most appropriate tools and with international partnerships allowing the recognition of San Marino as a location for the Wedding Tourism, in addition to participation at specific trade fairs and events. The Ministry is aware of the absence of a suggestive covered location and, in this regard, shortly it will be offered the opportunity to enhance, for wedding purposes, a location of great value and prestige that could become the iconic place for high-level weddings in San Marino.