IFTM 2025 in Paris

The Republic of San Marino presents a new look at IFTM 2025 in Paris

IFTM Top Resa 2025, the most important trade fair in France dedicated to meetings between B2B tourism professionals in the French-speaking market, opened today in Paris. The Republic of San Marino, which regularly participates in major international trade fairs within the ENIT exhibition space, has chosen to present itself independently on this occasion, strengthening its presence, expanding its exhibition space, and increasing its visibility and recognition with a customized 49-square-meter stand. Along with the Tourist Office, six San Marino operators are also present: Ace Tour Operator, Itinerari Viaggi, Prima Tour, San Marino Events, San Marino Viaggi e Vacanze, and Titan Travel. San Marino International is also present with its own stand. 

For three days, IFTM Top Resa brings together the entire travel industry, both in France and internationally, covering all types of travel: leisure, business, MICE & events, group & digital. Digital innovation, inclusion, and sustainable tourism are the key themes of this edition, which the conference program focuses on.

Sector operators, buyers, and media from around the world will meet in Paris until Thursday, September 25th. This edition's key figures: 1,500 brands present, 33,000 tourism professionals involved, 150 conferences offered, and 33,000 square meters of exhibition space.

France continues to be the fourth-largest destination in terms of number of European market arrivals to Italy. During this event, the Tourist Office is presenting the destination to the main national media through a series of dedicated meetings to increase public interest and attract visitors to San Marino by illustrating all its unique features and promoting new tourism products. 

Annachiara Sica, Director of the Tourism Office: "Participating in IFTM for the first time with a stand separate from Italy's represents a strategic choice for the Republic of San Marino and a valuable opportunity to strengthen relations with the French and international markets, showcasing the uniqueness of our historical, cultural, and natural heritage to the media and industry."